Scattered research
Competitor ads, trends and organic hits lived in ten different tabs.
AI Creative Machine
I built a machine that makes and tests ads. Every week.
A creative system I designed and run, built on AI skills and real performance data. One concept goes in, a launch-ready ad set comes out, and last week's winners become this week's tests. AI does the work. I steer.
Ad Kit · Concept ADelivered
The problem
Why I built it: creative is the lever, the work around it was the bottleneck.
Manual production
Every variation was a ticket, a brief and a wait.
Uneven test reading
A different window, a different lens and a different conclusion every week.
Stalled winners
Good ads were found, then never scaled or iterated in time.
What the machine runs
Six jobs, handled every week
Research
- Daily competitor ad tracking
- Weekly market report analysis
- Trend and organic post scans
Production
- Any ad adapted from a link
- Avatar, kinetic and story videos
- Edit requests with versions
Ad kits
- One concept to a full test set
- A different hook per piece
- Fact check and final QC
Testing
- Weekly winner detection
- Variations of every winner
- The weekly test report
Performance
- Live view across platforms
- Fatigue and unscaled winners
- Hooked but weak, and variate lists
Creators & launch
- TikTok One briefs and videos
- Influencer search and AI outreach
- Naming, sizing and upload
How it works
One loop. Run every Monday.
Every Monday the loop starts again from what last week's tests taught me. I approve plans and spend. AI does the searching, writing, editing and reading.
- 1Research
- 2Produce
- 3Test
- 4Read
- 5Scale
01 · Research
Briefs start from what already works
My research no longer starts from a blank page. Ads, trends and organic hits are collected automatically, so every brief is built on evidence.
- Explore TikTok trends, YouTube, Google Ads and live Meta ad search in one place.
- Competitor intel Competitor videos pulled automatically from SensorTower and Spiral.ad, widest-reach ads checked every morning.
- Image ads Last week's competitor image ads, pulled and analyzed.
- Trending Organic TikTok, Instagram and X posts ranked by how fast they grow.
02 · Production
From a link to a finished ad
I paste any ad I like. It comes back rebuilt for the brand, with its design system and end card, tracked end to end.
QueuedIn productionDeliveredUploaded
- Edit requests Write what should change. Every version stays: Original, Edit 1, Edit 2.
- Credit permission Free edit tools first. AI credits only when approved, up to a cap.
Rebuilt for Telicall Story film · brand end card
Reference 
Competitor UGC ad (Sideline)
Rebuilt for Telicall UGC · brand end card
03 · Ad Kit
One prompt in. A complete ad set out.
I type one concept. The kit comes back as a launch-ready test set behind a single approval. Every piece gets a different hook mechanic, every claim is checked, and a final quality check runs before it is marked done.
Avatar clipsAI presenters, each script with its own hook, captions and app proof.
Kinetic adsAnimated typography with real app screens, rendered at no credit cost.
Story filmsShort, mid and long narrative films with dialogue and end card.
Static imagesSeveral layouts, each checked for on-image text errors.
Pieces from Telicall ad kits: avatar and kinetic. Tap a video to hear.
Avatar clips
Many faces. Many angles. One day.
With AI presenters, one script can be tested across different ages, genders, accents, languages and settings in a single day, and each version can open with a different hook. You learn which face and which opening work for your audience before spending on creators.
04 · Creative testing
The Monday run: last week's winners become this week's tests
One orchestrated run, one skill per step. It finds the winners by sales and cost per install, then builds the next round around them, inside a credit budget with a hard limit.
Winner variations
Same winning edit. New hook, new presenter, new world.
When a video wins, the run rebuilds it with a new visual hook, presenter and scene while keeping the proven script and app walkthrough. One winner becomes a family of tests.
Best performing hooks
Three seconds to stop the scroll.
Short, oddly satisfying AI openers cut onto proven bodies. Same ad, new first three seconds, and a fatigued winner gets a second life.
Variation engine · statics
One winning image. Ten new tests.
The run takes a winning static and changes one thing at a time: the headline angle, the proof points, the layout or the visual. Same brand system, same offer, ten clean reads on what moves the number.
05 · Feedback loop
Every note becomes a rule
When the machine is unsure, a question lands in the dashboard like a social feed. I answer or leave a note, the AI fixes the output, and the note is written into the skill so every next run follows it.
Fixed for goodWrong fonts, prices outside the rules, kits missing pieces, films without captions.
Still needs an eyeAI faces drifting, garbled screen text, bold claims. Taste stays human.
06 · Performance
Four lists. Each with a reason and a next step.
Live numbers from Meta, TikTok and Google, read only. Every week each creative is sorted into an action list, and any item goes to production in one click with the brief already filled in.
07 · Creators & launch
Creator content at scale, then live without manual steps
- TikTok One Fact-checked campaign briefs, live listings by country, incoming creator videos with hook and hold rates.
- Influencer Find creators by topic or lookalike, AI-written outreach sent after approval, budget and deliverables in one pipeline.
- Launch layer Every creative named, resized to 9:16, 1:1 and 4:5, and uploaded to Meta and TikTok, with a person approving spend.
The engine underneath
20+ skills. 14 connected tools.
A skill is a playbook the AI follows. I built each one over months and trained it on my own test results plus outside references, so the AI works the way I work.
Claude CodeHiggsfieldArcadsLattedMeta AdsTikTok AdsAdjustAdditorSensorTowerSpiral.adGoogle DriveSlackDesign systemLocal render stack
Results
What changes when the bottleneck is gone
Same day
from concept to a launch-ready ad set, instead of days
10x+
more creatives tested every week
3x+
more winners found, scaled in days not weeks
10,000+
AI creatives produced so far
Made by the machine
AI creators that feel real
Fully AI-generated creator ads: script, presenter, edit, captions and end card, all from the pipeline. Most people watching them assume they are real UGC. Tap a video to hear it.
Guardrails
AI does the work. I keep the keys.
Approval before spend
Every paid generation shows its plan and cost first. Budgets have hard limits.
One source of facts
Prices and claims come from one fact sheet. A lint blocks anything else.
Read only on ad accounts
The system reads campaigns. Changes happen only in the launch layer, with approval.
One design system
Official logo, end cards and colors. The AI never redraws the brand.
Quality check last
Every video and image is reviewed before it is marked done.
Feedback that sticks
Notes become rules for the next run and are written into the skills.