I partner with global content creators and make high-performing Influencer & UGC videos. I also build AI tools to automate creative production.https://www.ugurucar.work/https://www.ugurucar.work/blog/ai-avatar-ads-when-they-work/https://www.ugurucar.work/blog/ai-avatar-ads-when-they-work/What I've learned producing AI avatar ads with Arcads for consumer apps: where avatars beat everything else, where they fall flat, and the workflow that makes them feel native.Sat, 07 Nov 2026 00:00:00 GMThttps://www.ugurucar.work/blog/how-to-read-a-creative-test/https://www.ugurucar.work/blog/how-to-read-a-creative-test/A practical framework for creative testing in paid UA: one variable, one window, a clear metric ladder and decision rules that turn every test into next week's brief.Sat, 07 Nov 2026 00:00:00 GMThttps://www.ugurucar.work/blog/how-to-write-ai-skills-for-marketing/https://www.ugurucar.work/blog/how-to-write-ai-skills-for-marketing/Prompts are throwaway. Skills are playbooks an AI loads when it needs them. Here's how skills work, how I write them for creative and growth work, and the mistakes to avoid.Sat, 07 Nov 2026 00:00:00 GMThttps://www.ugurucar.work/blog/the-ai-creative-machine/https://www.ugurucar.work/blog/the-ai-creative-machine/Research, production, testing and scaling, run as one weekly AI loop. What it does, how it works, and what changed once the work around creative stopped being the bottleneck.Sat, 07 Nov 2026 00:00:00 GMThttps://www.ugurucar.work/blog/tiktok-one-creator-brief/https://www.ugurucar.work/blog/tiktok-one-creator-brief/A field guide to briefing creators on TikTok One: what every brief needs, what to leave out, and how to turn the videos you get back into performance ads.Sat, 07 Nov 2026 00:00:00 GMThttps://www.ugurucar.work/blog/why-ugc-matters-more-in-the-age-of-ai/https://www.ugurucar.work/blog/why-ugc-matters-more-in-the-age-of-ai/We produce and test more creatives than ever with AI, and it finds great angles. But a great UGC or influencer video made by a real creator can still outperform all of it. Here's why, from every angle I can think of.Sat, 07 Nov 2026 00:00:00 GMThttps://www.ugurucar.work/blog/why-become-a-full-stack-marketer-the-age-of-ai/https://www.ugurucar.work/blog/why-become-a-full-stack-marketer-the-age-of-ai/Marketing Has ChangedMarketing used to goes like this: designers designed, copywriters wrote, advertisers bought media so on, so forth. However, today the most impactful marketers break these norms. They’re not just specialists anymore, you see roles like Marketing Artist or Integrated Marketing Specialist, 360 Marketing Expert, Marketing Coordinator, etc. What do these mean? Well, simple. In this age your guy in marketing department needs to be generalist who can juggle among many other tasks. Fri, 17 Jul 2026 00:00:00 GMThttps://www.ugurucar.work/blog/the-evolution-of-ugc-from-home-videos-to-marketplace-powered-workflows/https://www.ugurucar.work/blog/the-evolution-of-ugc-from-home-videos-to-marketplace-powered-workflows/User-Generated Content has quietly become the most performant creative format in digital advertising. What started as amateur webcam clips is now a structured production economy with briefs, casting calls, licensing agreements and dedicated marketplaces. If you run paid media, content, or brand, understanding where UGC came from and how the workflow actually operates today is no longer optional.1. Where UGC Actually Came FromUGC is older than TikTok, older than Instagram, older than the iPhone. Fri, 17 Apr 2026 00:00:00 GMThttps://www.ugurucar.work/blog/trial-reels-the-secret-growth-hack-you-re-probably-ignoring/https://www.ugurucar.work/blog/trial-reels-the-secret-growth-hack-you-re-probably-ignoring/What is trial reels? In this post I go through how to use Trial Reels to growth hack your Instagram Account, gain followers and possibly customers.Thu, 17 Jul 2025 00:00:00 GMThttps://www.ugurucar.work/blog/ugc-101-how-to-make-money-with-ugc/https://www.ugurucar.work/blog/ugc-101-how-to-make-money-with-ugc/Everyone Wins with UGCImagine a world where both creators and brands win, where everyday people make money just by talking to their phone cameras, and brands earn loyal customers without sounding like a sales robot. That world exists. It’s called UGC.UGC or User-Generated Content, has turned into one of the most powerful marketing tools today. Whether you’re a content creator looking to earn, or a brand trying to grow, UGC offers a golden opportunity for both sides. It’s affordable, it’s authentThu, 17 Jul 2025 00:00:00 GMThttps://www.ugurucar.work/blog/the-influencer-marketing-is-dead-long-live-the-influencer-marketing/https://www.ugurucar.work/blog/the-influencer-marketing-is-dead-long-live-the-influencer-marketing/The concept of "influencer" has been undergoing significant transformation. Initially, influencers were individuals with expertise in specific niches, leveraging their knowledge to impact their followers decisions. However over time, the emphasis shifted and somehow influencers started to arise suspicion in consumers mind and even hate in some not so rare cases. It became random accounts with large follower counts always trying to sell you things. This change came with a cost: genuine engagementSun, 09 Mar 2025 00:00:00 GMThttps://www.ugurucar.work/blog/how-to-be-a-pirate/https://www.ugurucar.work/blog/how-to-be-a-pirate/Before you wonder what this has to do with marketing and close the page, wait a second. I promise this post is about marketing, at least when you look at it through a marketer's lens.Mon, 14 Mar 2022 00:00:00 GMThttps://www.ugurucar.work/blog/nasil-korsan-olunur/https://www.ugurucar.work/blog/nasil-korsan-olunur/Bu başlık pazarlamayla ne alaka diye düşünüp sayfayı kapamadan önce bir saniye bekleyin çünkü size söz veriyorum bu yazı pazarlamayla alakalMon, 14 Mar 2022 00:00:00 GMThttps://www.ugurucar.work/blog/influencer-marketing-key-terms-and-campaign-planning/https://www.ugurucar.work/blog/influencer-marketing-key-terms-and-campaign-planning/Influencer marketing has been one of marketers' biggest topics for years, and brands are still paying close attention to it. Here's what it is, why it matters, the types of influencers, key metrics and a six-step campaign plan.Tue, 15 Feb 2022 00:00:00 GMThttps://www.ugurucar.work/blog/influencer-pazarlama/https://www.ugurucar.work/blog/influencer-pazarlama/Influencer pazarlama son 5 yılın önemli gündeminden biri. Giderek büyümekte olan bu kanal markaların da ilgisini üzerinde tutmaya devam ediyTue, 15 Feb 2022 00:00:00 GMThttps://www.ugurucar.work/blog/networking-tavsiyeleri-guclu-iliskiler-kurmanin-sirlari/https://www.ugurucar.work/blog/networking-tavsiyeleri-guclu-iliskiler-kurmanin-sirlari/Sektör etkinliklerinde yüz yüze network oluşturma, profesyonel hayatta önemli bir husustur. Bu yüzden hem fiziksel konferansların hem de COVID dönemindeki dijital toplantıların çıktılarından bazı ipuçları paylaşacağım. Bunun için 16 profesyonel pazarlamacından alıntılar yaptım ve açıklamaya çalıştım. Sat, 09 Oct 2021 00:00:00 GMThttps://www.ugurucar.work/blog/networking-tips-from-16-marketing-professionals/https://www.ugurucar.work/blog/networking-tips-from-16-marketing-professionals/Networking face to face at industry events is a big part of professional life. Here are tips from both in-person conferences and the digital events of the COVID era, built on quotes from 16 marketing professionals.Sat, 09 Oct 2021 00:00:00 GMThttps://www.ugurucar.work/blog/google-ads-kelime-planlayiciya-nasil-erisilir-reklam-vermeden/https://www.ugurucar.work/blog/google-ads-kelime-planlayiciya-nasil-erisilir-reklam-vermeden/Google kelime planlayıcı aracını reklam vermeden de kullanabilirsiniz ve bunu yapmak tamamen ücretsiz. Ancak Google arayüzünü, reklam vermenizi gerektirdiğini düşündürecek şekilde tasarladığından bu gözden kaçabilir. Bu yazımda görsellerle Google Ads Kelime planlayıcının reklam vermeden nasıl açılacağını açıkladım.Mon, 12 Apr 2021 00:00:00 GMThttps://www.ugurucar.work/blog/how-to-access-google-keyword-planner-without-running-ads/https://www.ugurucar.work/blog/how-to-access-google-keyword-planner-without-running-ads/You can use Google's Keyword Planner without running a single ad, and it's completely free. Google's interface makes it look like you need a campaign first, so it's easy to miss. Here's how to open it, step by step with screenshots.Mon, 12 Apr 2021 00:00:00 GMThttps://www.ugurucar.work/blog/one-page-marketing-plan/https://www.ugurucar.work/blog/one-page-marketing-plan/A practical guide to building your first marketing plan on a single page: nine questions across three stages, from your target market and message to customer lifetime value and word of mouth.Fri, 09 Apr 2021 00:00:00 GMThttps://www.ugurucar.work/blog/tek-sayfa-pazarlama-plani/https://www.ugurucar.work/blog/tek-sayfa-pazarlama-plani/İlk pazarlama planınızı kolayca hazırlayabilmeniz için taslak oluşturdum ve aşağıda nasıl kullanmanız gerektiğini anlattım. Buraya tıklayarak indirebilir ve çıktısını alarak kullanabilirsiniz. Fri, 09 Apr 2021 00:00:00 GMThttps://www.ugurucar.work/blog/7-films-and-shows-every-marketer-can-learn-from/https://www.ugurucar.work/blog/7-films-and-shows-every-marketer-can-learn-from/Marketers have to follow trends and stay current, and everything changing so fast can be exhausting. Take a break and enjoy these films and shows. If you work in communications, advertising, sales or marketing, they'll entertain you and teach you something too.Fri, 12 Mar 2021 00:00:00 GMThttps://www.ugurucar.work/blog/her-pazarlamacinin-bir-ders-cikaracagi-8-film-dizi-ve-bir-bonus/https://www.ugurucar.work/blog/her-pazarlamacinin-bir-ders-cikaracagi-8-film-dizi-ve-bir-bonus/Pazarlamacıların trendleri takip etmesi ve güncel kalması şart, her şeyin sürekli çok hızlı bir şekilde değişmesi yorucu olabiliyor. Biraz ara ver ve bu dizi/filmlerin keyfini çıkar. Eğer iletişimci, reklamcı, satışçı ya da pazarlamacıysanız aşağıda önerdiğim dizi, film ve belgeseller sizi hem eğlendirecek, hem de ders çıkarmanızı sağlayacak. Başlayalım! Fri, 12 Mar 2021 00:00:00 GMThttps://www.ugurucar.work/blog/anahtar-kelime-planlama-sureci-ve-ucretsiz-planlayicilar/https://www.ugurucar.work/blog/anahtar-kelime-planlama-sureci-ve-ucretsiz-planlayicilar/Anahtar kelimeler içerik stratejiniz için çok kritiktir, özellikle websiteniz üzerinden gelir elde etmek yada SEO'nuzu güçlendirerek satışlaTue, 09 Mar 2021 00:00:00 GMThttps://www.ugurucar.work/blog/keyword-planning-process-and-free-keyword-planners/https://www.ugurucar.work/blog/keyword-planning-process-and-free-keyword-planners/Keywords are critical to your content strategy, especially if you want to earn revenue from your website or grow sales by strengthening your SEO. Here's what keywords are, how to research them and the best free keyword planners.Tue, 09 Mar 2021 00:00:00 GMThttps://www.ugurucar.work/blog/6-marketing-trends-changing-the-gaming-industry/https://www.ugurucar.work/blog/6-marketing-trends-changing-the-gaming-industry/Six core marketing trends reshaping the gaming industry, from digital distribution and new business models to creators, data and cloud gaming.Sat, 20 Feb 2021 00:00:00 GMThttps://www.ugurucar.work/blog/how-to-use-memes-in-marketing/https://www.ugurucar.work/blog/how-to-use-memes-in-marketing/Understanding memes is absolutely essential if you want to communicate with the new generation.Sat, 20 Feb 2021 00:00:00 GMThttps://www.ugurucar.work/blog/meme-ler-pazarlamada-nasil-kullanilir-boomer-lar-icin-kapsamli-rehber/https://www.ugurucar.work/blog/meme-ler-pazarlamada-nasil-kullanilir-boomer-lar-icin-kapsamli-rehber/Meme’leri anlamak, yeni jenerasyonla daha sağlam iletişim kurabilmek için yüzde yüz gereklidir.Sat, 20 Feb 2021 00:00:00 GMThttps://www.ugurucar.work/blog/oyun-endustrisini-degistiren-6-temel-pazarlama-trendi/https://www.ugurucar.work/blog/oyun-endustrisini-degistiren-6-temel-pazarlama-trendi/Oyun endüstrisini değiştiren 6 temel pazarlama trendiSat, 20 Feb 2021 00:00:00 GMThttps://www.ugurucar.work/blog/marketing-4-0-the-5as-of-marketing/https://www.ugurucar.work/blog/marketing-4-0-the-5as-of-marketing/In Marketing 4.0, Philip Kotler shares how to turn consumers into brand advocates in a world moving from traditional to digital. One of those ideas is the 5A customer path and how to use it.Sun, 14 Feb 2021 00:00:00 GMThttps://www.ugurucar.work/blog/pazarlama-4-0-pazarlamanin-5a-si-nedir/https://www.ugurucar.work/blog/pazarlama-4-0-pazarlamanin-5a-si-nedir/Philip Kotler, Pazarlama 4.0’da gelenekselden dijitale geçen dünyamızda tüketiciyi (ya da netandaşları) nasıl marka savunucumuz yapabileceğiSun, 14 Feb 2021 00:00:00 GMThttps://www.ugurucar.work/blog/5-best-books-for-game-marketing/https://www.ugurucar.work/blog/5-best-books-for-game-marketing/No matter how hard you work, if you can't market your game, you'll fail. So I put together this list to help you learn how to make money from your game from the people who mastered it.Tue, 02 Feb 2021 00:00:00 GMThttps://www.ugurucar.work/blog/oyununuzu-nasil-pazarlayacaginizi-ogrenmek-icin-en-iyi-5-kitap/https://www.ugurucar.work/blog/oyununuzu-nasil-pazarlayacaginizi-ogrenmek-icin-en-iyi-5-kitap/Ne kadar çalışkan olursanız olun, oyununuzu pazarlayamazsanız başarısız olursunuz. İşte bu yüzden oyununuzdan nasıl para kazanacağınızı ustalarından öğrenmeniz ve oyun pazarlamasına bir adım atabilmeniz için bu listeyi oluşturdum.Tue, 02 Feb 2021 00:00:00 GMThttps://www.ugurucar.work/blog/8-adimda-basarili-icerik-pazarlamasi-stratejisi/https://www.ugurucar.work/blog/8-adimda-basarili-icerik-pazarlamasi-stratejisi/İçerik pazarlama, belirli bir kitleye sunulan güncel konularla ilgili doğru ve tutarlı içeriklerin yaratılmasını içeren stratejik bir pazarlama yaklaşımıdır, her an müşteriye ürünlerimizi tanıtmaktan ve satış gerçekleştirmeye çalışmaktan öte müşterinin sorunlarını çözmek amacıyla bilinçlendirmektir. Thu, 21 Jan 2021 00:00:00 GMThttps://www.ugurucar.work/blog/8-steps-to-a-content-strategy-that-stands-out/https://www.ugurucar.work/blog/8-steps-to-a-content-strategy-that-stands-out/Content marketing is a strategic approach built on creating accurate, consistent content on relevant topics for a defined audience. Beyond promoting products and pushing for sales, it's about helping customers solve their problems.Thu, 21 Jan 2021 00:00:00 GMThttps://www.ugurucar.work/blog/mmo-economies-how-inflation-happens/https://www.ugurucar.work/blog/mmo-economies-how-inflation-happens/Just like in real life, inflation is an unavoidable fact of MMOs. You can't stop it, but you can stop it from turning into hyperinflation. First, let's look at how players trade and the economy they create.Thu, 21 Jan 2021 00:00:00 GMThttps://www.ugurucar.work/blog/mmo-ekonomileri-ve-pazarlamasina-dair-inceleme/https://www.ugurucar.work/blog/mmo-ekonomileri-ve-pazarlamasina-dair-inceleme/Enflasyon gerçek hayatta olduğu gibi MMO’ların da önlenemez bir gerçeğidir. Enflasyon önlenemese de hiperenflasyona dönüşmesi engellenebilir. Bunu konuşmadan önce oyuncular arasındaki ticareti ve oluşturdukları ekonomiyi inceleyelim.Thu, 21 Jan 2021 00:00:00 GMT